Wednesday, April 3, 2013

9 Building Blocks in Business Model

What is Business Model Canvas?

Business Model Canvas: used to describe, challenge, design and invent business models more systematically.
Business Model: the simplified representation of business logic. It describes the rationale of how an organization creates, deliver and captures value.


Business Model includes nine basic building blocks.



9 building blocks
Description
Customer segments:
Customers comprise the heart of any business model
Value propositions:
The reason why customers turn to one company over another
Channels:
Customer touch points that play an important role in the customer experience
Customer relationships:
Deeply influence the overall customer experience
Revenue stream:
For what value is each customer segment truly willing to pay?
Key resources:
The most important assets required to make a business model work
Key activities:
The most important actions a company must take to operate successfully
Key partnerships:
Create alliances to optimize their business models, reduce risk or acquire resources
Cost structure:
The most important costs incurred while operating under a particular business model



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