Business Model Canvas: used to describe, challenge, design and invent business models more systematically.
Business Model: the simplified representation of business logic. It describes the rationale of how an organization creates, deliver and captures value.
Business Model includes nine basic building blocks.
9 building blocks
|
Description
|
Customer segments:
|
Customers comprise the heart of any
business model
|
Value propositions:
|
The reason why customers turn to one
company over another
|
Channels:
|
Customer touch points that play an
important role in the customer experience
|
Customer relationships:
|
Deeply influence the overall customer
experience
|
Revenue stream:
|
For what value is each customer segment
truly willing to pay?
|
Key resources:
|
The most important assets
required to make a business model work
|
Key activities:
|
The most important actions a company must
take to operate successfully
|
Key partnerships:
|
Create alliances to
optimize their business models, reduce risk or acquire resources
|
Cost structure:
|
The most important costs incurred while
operating under a particular business model
|
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